To promote the Hospitality industry as a professional career choice.
Act as a voice and point of reference for media, government and education representing Hospitality Service Professionals.
Improved networking of service professionals with sharing of knowledge & passion.
Showcase the positive aspects of the industry including friendship, travel, lifestyle, opportunities and career advancement worldwide.
Provide a dedicated website and blog with links to other relevant agencies, member profiles, social pages, notice boards etc.
Work alongside other professional’s agencies to support and promote the Hospitality Industry both nationally and internationally i.e. RANZ, HANZ, HSI, Guild of Sommeliers’, Chefs association.
To provide an interface between education and industry.
Encourage all levels and styles of hospitality front of house staff to enter competitions to enhance service standards.
To keep competition standards up to date with modern industry trends and be a source of trained judges for said competitions.